Synchronize is created anytime auditory and visual events are perceived simultaneously, and this effect helps build and secure the overall audiovisual experience by creating undeniable, instantaneous connections between specific parts of auditory and visual events. The effect is undeniable in the automatic, natural sense, as the ability of synchresis to be easily produced means the effect can be stretched to its limits. This can be seen when a pairing of two widely disparate auditory and visual events occurs, as there will still be a significant, perceived connection between them even though the content of each stimulus could be loosely or completely unrelated. The connection remains due to the fact that the two sensory events are synchronized. Synchronicity has been proven to be one of the major factors that increase the effectiveness of audiovisual material. Research carried out by S. Lipscomb4 proposes that there are two judgments made by an observer when presented with audio and visual stimuli that define the effectiveness of the combined material. These consist of an association judgment, which is a subjective decision made that determines the suitability of the combined material, and a judgment made on whether the emphasized points in each stimuli match. The importance of these two decisions resides in how they influence the attention and focus of an observer. If both judgments are in the positive, then the focus of the observer will be more on the audio and visual material as a whole rather than as separate entities. Results from this study show that there is a high, positive correlation between synchronization and effectiveness. The definition of ‘effectiveness’ within this study relates to the concept of synchresis, as both are based on the focus on whole audiovisual forms instead of single sensory perceptions in isolation.
Visual Design: Nikzad Arabshahi, Sound Design: Peter Pirhosseinlou,